Do’s & Don’ts of Using Photos to Grow Your Restaurant Business
First, it should go without saying that great photos of mouth-watering dishes have immense power over the human brain.
They can turn a person from not even thinking about food to experiencing an intense craving for a specific food item.
So purposefully building a collection of great visuals is a must-have for restaurants large and small.
Ideally, you are able to bring in a professional photographer, but if that’s not an option you could find ways to leverage your customer’s photos.
User Generated Content (UGC) can also be used for marketing. If you have a great customer base that shares photos, awesome. If not, don’t worry.
You can run a contest asking your visitors to send you the photos they took during their visit to your establishment and draw a prize for something simple, such as a dinner package.
Once you have the photos collected or you’ve decided to make a concerted effort to create your own, here a list of do’s and don’ts for using those photos to grow your restaurant business.
Use Social Media
- Regularly share a mix of your business’s photos.
- Pick one or two highly visual social media channels, such as Facebook, Twitter and Instagram.
- Use your company account to share and highlight your customers’ photos when you can.
- Offer friendly and positive feedback and thank you’s for attention to your restaurant.
- Use photos without tracking licensing and permissions to reuse them.
- Make sure you ask for permission to re-use photos taken by your customers and come up with a quick and efficient way to request it.
Grow Your Brand with Visual Consistency
- Try to find a unique way to share your photos, something that really resonates with your business and is unique to your brand.
- Stay true to that voice and curate all your photos and posts with that in mind.
- Always, always make sure that all your logos are used properly. They are called “brand assets” for a reason. As your brand grows, they accumulate real tangible value and are part of your restaurant valuable assets.
- Allow inconsistencies in voice and images.
- One way to ensure consistency is to never allow your logo or photos that have poor resolution or quality on your website social channels or any publications.