Do’s & Don’ts of Using Photos to Grow Your Restaurant Business

by Kent Vargas
Do’s & Don’ts of Using Photos to Grow Your Restaurant Business

First, it should go without saying that great photos of mouth-watering dishes have immense power over the human brain.

They can turn a person from not even thinking about food to experiencing an intense craving for a specific food item.

So purposefully building a collection of great visuals is a must-have for restaurants large and small.

Ideally, you are able to bring in a professional photographer, but if that’s not an option you could find ways to leverage your customer’s photos.

User Generated Content (UGC) can also be used for marketing. If you have a great customer base that shares photos, awesome. If not, don’t worry.

You can run a contest asking your visitors to send you the photos they took during their visit to your establishment and draw a prize for something simple, such as a dinner package.

Once you have the photos collected or you’ve decided to make a concerted effort to create your own, here a list of do’s and don’ts for using those photos to grow your restaurant business.

 

Use Social Media

Do:

  • Regularly share a mix of your business’s photos.
  • Pick one or two highly visual social media channels, such as Facebook, Twitter and Instagram.
  • Use your company account to share and highlight your customers’ photos when you can.
  • Offer friendly and positive feedback and thank you’s for attention to your restaurant.

Don’t:

  • Use photos without tracking licensing and permissions to reuse them.
  • Make sure you ask for permission to re-use photos taken by your customers and come up with a quick and efficient way to request it.

Grow Your Brand with Visual Consistency

Do:

  • Try to find a unique way to share your photos, something that really resonates with your business and is unique to your brand.
  • Stay true to that voice and curate all your photos and posts with that in mind.
  • Always, always make sure that all your logos are used properly. They are called “brand assets” for a reason. As your brand grows, they accumulate real tangible value and are part of your restaurant valuable assets.

Don’t:

  • Allow inconsistencies in voice and images.
  • One way to ensure consistency is to never allow your logo or photos that have poor resolution or quality on your website social channels or any publications.